Winner
Comcast Cable – Comcast.com
It may not surprise you that cable’s biggest kahuna Comcast also runs—in our humble opinion—the best Website. But here’s the truth. Comcast isn’t winning for snazziness. Nor for elevating Web design to new heights. But Comcast knocks it out of the park on a few key metrics that make a big difference for its business. By concentrating on solving customer problems (rather than dazzling them with graphics), Comcast has considerably lowered its call center volume—all while using the site to constantly tweak how it communicates in a meticulous, almost scientific and decidedly Comcastic way. For one thing, Comcast uses Adobe Test and Target like no other, constantly floating upsell techniques, SEO dynamics and other factors, tweaking as necessary. In addition, the online sales team has created more than 50 local versions of Comcast.com, all set up to geo-target specific subs in various Comcast markets. That’s the kind of local feel that can make a huge difference in acquisition and retention. As a result of Comcast’s steady and meticulous march, the sales conversion rate leaped 78% between 2010 and 201l. This site may be no frills, but Comcast knows what it’s doing.
 
Honorable Mentions
 
Cox Communications Inc – Customer Centered Online Experiences
 
Time Warner Cable – TimeWarnerCable.com

The Daily

Subscribe
Thursday–December 12

Women’s World Cup Could be Going to a Streamer

The U.S. rights to the 2027 and 2031 FIFA Women’s World Cups are up in the air, and it could be headed to a streaming service.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.