Winner
Starz Entertainment, LLC – Spartacus: Gods of the Arena Digital Online Campaign
The ads for Spartacus’s new season in January 2012 highlighted the series’ lesser-known gladiators—namely the slave-turned-gladiator and title character—through video ads, in an effort to attract new fans to the programming. The goal was to bill these other characters as equally exciting—and it worked. The grit, blood and sand from within the gladiator arena were nearly palpable through the show’s moving banner ads and interactive arena on Starz.com. Moreover, the campaign generated thousands of new Facebook fans, helping to prolong the series’ momentum via word-of-mouth.
 
Honorable Mentions
 
A&E – The Glades Season 2 – Axe Unit
 
Turner Sports – NBA.com/ESPN Fantasy Basketball
 
Turner Sports – NBA TV “Bobble Heads”

The Daily

Subscribe
Friday–September 5

Cox Has Plenty of Friends in SCOTUS Copyright Case

A flood of amicus briefs hit the U.S. Supreme Court Friday in support of Cox ’s request for a review of a Fourth Circuit Court of Appeals decision that found the operator liable for secondary copyright

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.