Bob Rose
Title: EVP, Distribution, CBS College Sports
Age: Attended Don Larsen’s perfect game
Education: BA, Journalism, U of WI, Madison
Social Media Quotient: 9

Why Him? One of the most creative and intelligent executives in the business, Rose quietly has crafted innovative deals to grow the network by leveraging CBS College Sports’ content and other CBS assets. In the past year, he and his team have added more than 9mln subs through numerous launches. Since coming aboard in ’06, the former Court TV exec and Cleveland native has tripled distribution to 34mln (3Q). On top of that, he also oversees affiliate relations.

Cool Moment: Rose was on hand for CableFAX’s Sales Exec of the Year festivities when The Sportsman Channel’s Mark Kang (#100), in an acceptance speech, acknowledged Bob as his mentor.

The Year Ahead:

We never bet against someone who believes fervently in his product.

Favorite Part of My Job: Besides getting tickets for my clients, I thrive on cracking "the code," which will ensure our network reaches its full distribution potential.

Trait I Most Admire: The ability to stay positive.

Favorite TV Show Not on CBSCS: Californication

If I Were a Mad Men Character I Would be: Charlie Collier — is he a character?

Best Business Advice: Never present a problem without presenting a solution.