Kim Martin
Title: President/GM, WE tv
Age: 50
Education: BS, Political Science, Georgia College; MBA, GA State U
Social Media Quotient: 8

Why Her? Thanks largely to Martin’s friendly yet decisive leadership, WE tv maintains an addictive balance of ladies behaving badly, like Bridezillas, and serious issues women face. Martin’s linear triumphs led to her being picked to lead Wedding Central, a 24/7 interactive channel for Cablevision digital subs dedicated to weddings, dating and romance.

Wearing White? Hitting while the iron is hot, WE is launching even more bridal series, including Girl Meets Gown, an hour-long show about finding the perfect dress.

Year Ahead?

With The Locator craze showing no signs of slowing, WE tv’s upcoming launches seem to follow a successful and repeatable formula.

Favorite Food: My favorite food is…wedding cake!

A Day Without Facebook is…: Okay, but not more than a couple – it’s how I keep tabs on my oldest daughter’s social life.

If I Were a Mad Men Character I Would be…: Peggy, but with Betty’s clothes.

Favorite Part of My Job: Working with smart, creative and fun people every day.

Worst Part of My Job: Finding a decent place for a lunch meeting around Penn Station.

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