Steve Schiffman

Title: EVP/GM, National Geographic Channel
Age: 6.5 (in Dog Whisperer Years)
Education: BA, U Mass; MBA, Kellogg School of Mgmt
Social Media Quotient: 5

Why Him? Every year during his seven-year tenure (two at the helm), ratings have grown. ’09 was a year of records, including monthly and quarterly highs. We know the co-chair of CTAM Summit ’09 was smiling after Nat Geo bested a CTAM Mark Awards record established in ’98 by Discovery Channel for a single, basic cable net, with 16 wins. Schiffman’s success led to his being tapped to manage Nat Geo Wild when it launches domestically in March.

Use Me: Rupert Murdoch says NGC — which reportedly would have been part of a JV with Cox had News Corp beat Scripps for Travel Channel — is under-exploited. Look for NGC to ratchet things up, particularly on the digital front.

The Year Ahead:

Launching a net, even with an established sub base and international presence, is tough.

Prediction for Cable in 2010: Nat Geo WILD will be wildly successful.

A Day Without Facebook is…: Impossible to imagine, whether you like it or not.

Trait I Most Admire: Rational decision making.

3 Things I’d Take to a Deserted Island: My family, a computer with broadband and cases of good wine

Favorite Part of My Job: Working in a results- oriented environment that’s committed to aggressive growth.

Best Business Advice Received: Speak less, listen more.

The Daily


FCC Awards 2.5GHz Licenses to Tribes

The FCC formally granted 154 applications submitted through its 2.5GHz Rural Tribal Priority Window. Those applicants will be able to use the 2.5GHz band to provide broadband and other advanced wireless

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