John Skipper
Title: EVP, Content, ESPN
Age: 52
Education: Yes, I am a Tar Heel

Why Him? Skipper oversees content in all formats for ESPN and ABC Sports television, radio, Internet, print publishing, wireless, broadband and enterprises operations. He also is navigating the sports powerhouse toward total platform convergence. One example: integrating all journalistic activities within a single newsroom that supports ESPN’s television, radio, online and mobile initiatives. His multi-platform strategy is paying off: About 70% of ESPN’s major ad buyers (spending at least $2mln) have inked deals that include one or more alternate medium.

Worth Watching: Skipper still hopes to mount a long-envisioned film about Vince Lombardi and the Packers.

Year Ahead:
The conversion to HD sports is boosting viewership, such as the 22% bump on the Comcast HD service in Los Angeles.

Drink: The ESPN Kool-Aid

Favorite Music: Reggae, mon

Fave Show Not on ESPN: Curb Your Enthusiasm

Last Book Read: Home by Marilynne Robinson

In ’09 I Resolve To: Remain unresolved

Worst Part of My Job: The limitation of the 24-hour day

Cable’s Biggest Challenge: Good weather

Best Business Advice Received: If it is not rocket science, it is not rocket science.


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