Title: Pres/CEO, NFL Network; EVP, NFL Media
Education: BS, U of WI, Madison
Why Him? Talk about a triple threat, Bornstein was instrumental in forging the league’s TV rights deals across broadcast and cable. He also presides over NFL.com and the 32 team sites and, of course quarterbacks NFL Net. The channel’s now in 53mln homes thanks to a deal this year with Comcast, and its new RedZone Channel has drawn rave reviews.
The Year Ahead:
The NFL’s enjoying an explosive season in ratings and interest, no doubt a boon to the league’s multi-platform thrust.