Dave Cassaro
Title: Pres, Comcast Net Ad Sales
Last Year: #44
Age: 25-54
Education: Marist College & School of Hard Knocks

Why Him? Last March, Cassaro launched a yearlong G4 initiative, "Hunting With Lightsabers: A Field Guide to Men 18-34," to help increase understanding of the young male demographic and dispel old beliefs from the minds of advertisers. In May, he spearheaded creation of the Comcast Sports Sales Group, including Versus and The Golf Channel, adding them to a sales portfolio that includes entertainment (E!, Style and G4), emerging networks (Sprout, FEARNet and Exercise TV) and new media/online offerings.

Big Break: June deal between Comcast and the Big Ten Network opened new ad sales opportunities.

Year Ahead:
In a recession, the ad budget often is the first line item cut.

Restaurant: North Fork Table & Inn

Drink of Choice: Vino

Music: Blues

Unnecessary Luxury I Like Most Is: Good vino

Fave TV Show: Curb Your Enthusiasm

In ’09 I Resolve To: Complete a "Century" (100 mile bike ride) and break 80 in golf

Cable’s Biggest Challenge: Continued ratings growth

Best Business Advice Received: Listen more than you speak

I Wish My Kids Would: Come home more often

Favorite Word: Yes

Least Favorite Word: Hate

Sports Teams: Jets and Mets

Heroes: My grandfather and father

KF

Return to the CableFAX 100 table of contents.

The Daily

Subscribe

At the Commission

The FCC has rescheduled the Open Radio Access Network Solutions Showcase originally planned for June 29. Due to the large number of interested

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.