CableFAX: 55. Demo Hunter: Dave Cassaro
Dave Cassaro
Title: Pres, Comcast Net Ad Sales
Last Year: #44
Age: 25-54
Education: Marist College & School of Hard Knocks
Why Him? Last March, Cassaro launched a yearlong G4 initiative, "Hunting With Lightsabers: A Field Guide to Men 18-34," to help increase understanding of the young male demographic and dispel old beliefs from the minds of advertisers. In May, he spearheaded creation of the Comcast Sports Sales Group, including Versus and The Golf Channel, adding them to a sales portfolio that includes entertainment (E!, Style and G4), emerging networks (Sprout, FEARNet and Exercise TV) and new media/online offerings.
Big Break: June deal between Comcast and the Big Ten Network opened new ad sales opportunities.
Year Ahead: 
In a recession, the ad budget often is the first line item cut.
Restaurant: North Fork Table & Inn
Drink of Choice: Vino
Music: Blues
Unnecessary Luxury I Like Most Is: Good vino
Fave TV Show: Curb Your Enthusiasm
In ’09 I Resolve To: Complete a "Century" (100 mile bike ride) and break 80 in golf
Cable’s Biggest Challenge: Continued ratings growth
Best Business Advice Received: Listen more than you speak
I Wish My Kids Would: Come home more often
Favorite Word: Yes
Least Favorite Word: Hate
Sports Teams: Jets and Mets
Heroes: My grandfather and father
KF
