Title: Pres, TV Nets Distribution, NBCU
Education: BA, Pitzer College; post-grad work at Exeter, Oxford and GW U
Social Media Quotient: 7
Why Her? NBCU’s effective distribution of the Beijing Olympics kept the amiable Baker high on our list. Similar success with Vancouver likely will see her rank high in ’10. Then there are the omnibus deals with Time Warner Cable and DirecTV and her brand-building via a 21-city tour for Bravo’s Top Chef.
Worth Watching? The Winter Olympics stages fewer events and doesn’t enjoy quite the cachet of its summer sibling, leaving Baker a less lofty height to attain. Still Baker will push to maximize distribution and set viewing records.
Comcast is the wildcard. As of this writing the deal seemed imminent.
Favorite Restaurant: Adour at the Saint Regis, NYC
When I Need to Recharge I…: Head for the wilderness and leave the electronics behind.
Last Book Read: The Scarecrow by Michael Connelly
In 2010, the Economy Will…: Improve!
Favorite Show Not on NBCU Nets: Mad Men