Earlier this year CNN started reporting on the blogosphere, the unruly world of Web logs. Other tech-savvy cable networks are reaching out to their audiences with their own blogs. A&E created a tattoo culture website to promote the launch of its new real-life series, Inked. IFC GM Evan Shapiro started writing a "Captain’s Blog" from the Cannes Film Festival in May. Bravo posts blogs by its on-air talent on its website. Fox News Channel and MSNBC on-air talent write their own blogs. MSNBC introduced Hardblogger, a regular feature on-air and online, before last year’s Democratic and Republican conventions; CNN also hosted its own convention blogs. Sci Fi hosts a vlog—or video blog—from Battlestar Galactica executive producer David Eick. Networks vlogging with viewer-contributed video include Current, the Gen Y channel from Al Gore, Joel Hyatt & Co.; Expo TV, which is inviting visitors to its website to tape product reviews; and New England Cable News, which this month started using contributors’ video online, on-air and on Comcast VOD. Travel Channel is both blogging and vlogging on its website, featuring the on-air hosts of its new series, 5 Takes Europe.

The Daily

Subscribe

Ratings

YES’s Blue Jays-Yankees telecast Feb 28 marked its second-most-viewed spring training telecast ever at 200,000 viewers, according to Nielsen. It is surpassed only by its March 2018 Mets-Yankees telecast with 242,000 total viewers.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB? VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.