You’ve built your network and created your product or service, but how do you make your sales pitch accessible to mobile traffic, the fastest-growing search medium? A recent comScore study showed about 40 percent of smartphone users searched for business information. If your business intelligence shows your Web site is pinged heavily by wireless users, cater to their needs by providing alternate content that matches their intent, thus leading to more traffic and sales. Textbroker, an online content-creation company, offers three strategies:

  • A single-thread strategy uses the same content for all versions of a site. It also is a practical solution for sites with a single focus and straightforward layout.
  • A double-thread strategy plans a specific set of content for smartphones or other mobile devices. It’s short and sweet: Just a bullet list of features for smartphones to allow more room for a product photo.
  • Triple-thread content assumes that desktop, tablet and mobile need separate content. This strategy may be the most pertinent for large companies but, done correctly, it can help increase traffic and conversions for smaller players.

The Daily

Subscribe
Friday–July 11

Next Frontier: CableLabs Explores More than Speed Connectivity Era

Internet speed records are all the rage these days, with two separate breakthroughs making the headlines recently. One is more in the distant future, but the other hits closer to home.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.