Blue Ridge Communications, the nations 19th largest cable operator, and FourthWall Media have announced the launch of My Football Tracker in all digital Blue Ridge households. The football application is delivered in EBIF and runs on FourthWall’s EBIF Platform. Blue Ridge joins the growing community of operators who have launched the cable industry EBIF standard for television interactivity.

My Football Tracker is available free to all Blue Ridge digital subscribers. It is aimed at football fans and fantasy football players. Viewers can track up-to-the-minute stats of their favorite individual NFL players as well as their fantasy rosters, all with the push of a button on their regular Cisco cable remote. They can get up-to-the minute NFL scores plus individual player and team weekly and year-to-date stats.

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