Blockbuster will use Widevine’s DRM and video optimization as part of its Blockbuster On Demand Service to deliver video to Internet-connected retail consumer electronic devices. Widevine’s software is natively supported in nearly all major brands of retail consumer electronics.

Blockbuster On Demand customers can browse and rent titles directly through their connected device such as Samsung’s Blu-ray players and TVs. Widevine’s DRM keeps the content secure while its video optimization tools provide a high-quality entertainment experience.

"Widevine’s pervasive inclusion in consumer electronics ensures our customers will be able to view content on the device of their choice,” said Bruce Anderson, SVP and GM of Blockbuster On Demand Group, in a statement.

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