Blockbuster will use Widevine’s DRM and video optimization as part of its Blockbuster On Demand Service to deliver video to Internet-connected retail consumer electronic devices. Widevine’s software is natively supported in nearly all major brands of retail consumer electronics.

Blockbuster On Demand customers can browse and rent titles directly through their connected device such as Samsung’s Blu-ray players and TVs. Widevine’s DRM keeps the content secure while its video optimization tools provide a high-quality entertainment experience.

"Widevine’s pervasive inclusion in consumer electronics ensures our customers will be able to view content on the device of their choice,” said Bruce Anderson, SVP and GM of Blockbuster On Demand Group, in a statement.

The Daily

Subscribe
Friday–September 5

Football Forecast: NFL-YouTube Experiment a Sign of the Future

Tonight’s the first time an NFL game will exclusively stream live and without a paywall on YouTube, and while it’s expected to attain a hefty number of viewers, the question then becomes whether YouTube—and the networks of internet providers enabling access—can handle the blitz.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.