BIAP is demonstrating its Platform and User Agent, BIAP Ad Widgets and BIAP TV Widgets (applications) at The Cable Show. Not only will attendees be able to see various elements of EBIF running in the BIAP booth itself, but they will also find demonstrations available in partner company booths around the floor, indicated by the signs "EBIF AT WORK."

BIAP has successfully deployed a BIAP Platform and User Agent in all digital homes in several markets, enabling all levels of set top boxes, including those with very low memory. In those markets, numerous applications have been deployed. BIAP is running demonstrations of all of those elements as well as BIAP Ad Widgets. Ad Widgets is an EBIF and SCTE 130 standards-based end-to-end interactive advertising system, which is designed for campaign management, delivery, viewer measurement and more.

(BIAP, CableNet booth 136)

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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