BET Networks announced the addition of 3 new execs to its senior team to bolster its original-content and digital expansion strategy: AOL-er Janet Roll joins BETN on Apr 16 as evp and CMO; Jeanine Liburd, who most recently served in corporate communications at Viacom, becomes svp, communications and public affairs on Apr 9; and Alvin Bowles also joins Apr 9 as svp, integrated marketing. He also joins BET Networks from AOL. All 3 will report directly to BETN chmn/CEO Debra Lee.

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