The percent of cable subs with high interest in VOD increased to 39% in ’05 from 30% last year, while the percent who purchased a VOD movie or program increased to 19% from 11%, according to Beta Research’s latest survey. Cable subs very interested in GSN, The N, G4, Si TV, CoLours TV, Fit TV, VH1 Soul, Noggin, MTV Jams, Fuse and Fuel were more likely than others to have high interest in VOD. VOD networks achieving the highest interest were Discovery On Demand, History Channel On Demand, Disney/Playhouse Disney On Demand and National Geographic On Demand. ESPN On Demand ranked #1 among men. The percent of subs interested in a $10/month DVR service jumped to 31% from 24% in ’04. Interest in HD stayed about the same at 31%.

The Daily

Subscribe
Tuesday–January 25

Push for Gigi

Public Knowledge is the latest public interest group to mount a campaign to push for the confirmation of Gigi Sohn as the FCC’s fifth commissioner. Sohn actually co-founded the group focused on copyright

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jan 28
Cablefax 100 – 2022 Nominations Due: January 28, 2022
Mar 11
The FAXIES 2022Entry Deadline: March 11
Apr 1
Cablefax Top Ops – 2022Nominations Due: April 1, 2022
Jun 3
The Diversity List – 2022Nomination Deadline: June 3
Aug 12
Most Powerful Women – 2022Nominations Due: August 12
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.