DirecTV took on a big job when in 2013 it started redesigning its authenticated portal site, using a new “Agile” framework tailored to the corporate structure. By relying on fewer meetings with fewer attendees, more collaboration, dedicated IT scrum teams and a “feedback loop” that encouraged full participation, DirecTV was able to maximize effectiveness and create a stellar portal. The result is a more tailored experience, responsive to various screen sizes, more robust browse and discovery features, bolder artwork and design flair and a “flip card” experience to quickly access new content. Overall, the entire app is more intuitive and truly an example of how to implement an authenticated experience that’s simple and straightforward.
Comcast – Xfinity TV
As far as authenticated portals go, Comcast’s Xfinity site offers plenty to love, including an attractive interface and easy navigation.
Time Warner Cable – TWC TV
Clean. Intuitive. Comprehensive. Those are three ways to describe Time Warner Cable’s excellent TWC TV site, which includes an authenticated gateway along with other useful info.
As an indie cable operator, Wave doesn’t have the big budgets of its larger cable cousins. But its simple TV Everywhere portal does the job—and ensures its subs don’t miss out on TVE benefits.