Baldwin Telecom has selected Adara Technologies for a switched digital video (SDV) network upgrade. The triple-play service provider, with approximately 4,000 subscribers in Baldwin, WI, and the surrounding areas east of the Minneapolis/St. Paul metro area, chose the Adara solution over an analog reclamation approach using digital terminal adapters (DTA).

Baldwin Telecom determined both the capex and opex for Adara’s SDV upgrade solution was less than one-tenth that of a DTA approach and the time-to-market of the resultant new HD services will be four months with the SDV choice. To further help customers manage their cash flows in a pay-as-you-grow fashion, Adara also offers leasing and financing options in cooperation with partner Cisco Capital.

Adara’s hosted and managed video solution is applicable to any provider irrespective of whether they are currently invested in a Motorola, Cisco/SA, or other legacy digital video headend, CAS and associated set-top boxes. The solution incorporates Cisco’s SDV technology to deliver HD services, and it also combines Cisco’s Web-connected set-tops with an advanced, next generation UI for interactive Web applications, widgets and delivery of provider-controlled over-the-top (OTT) content.

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