A study conducted by Broadbandmart.com found that, of more than 740 U.K. participants, more than 41 percent watched one hour of coverage on a daily basis, another 42 percent watched between two and four hours, and the remainder watched more than five hours of the 2012 London Summer Olympic content each day. Surprisingly, only 12 percent said they had watched the Games on a mobile device (tablet, iPad, mobile, iPhone). Interestingly, the study also found that those who did use a mobile device lived mostly in urban areas. The south, including London, had a total usage of 14.6 percent, topped only by Northern Ireland with 15.3 percent. Of those mobile-device users, most are well-educated, with A-levels, degrees, postgraduate and PhDs. To access the entire survey, click here

The Daily

Subscribe
Wednesday–June 4

Ratings

It’ll be Texas vs Texas Tech in the Women’s College World Series championship, but ESPN said it recorded its highest pre-finals WCWS audience on record with an average of 1.1 million viewers. That’s an

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.