A study conducted by Broadbandmart.com found that, of more than 740 U.K. participants, more than 41 percent watched one hour of coverage on a daily basis, another 42 percent watched between two and four hours, and the remainder watched more than five hours of the 2012 London Summer Olympic content each day. Surprisingly, only 12 percent said they had watched the Games on a mobile device (tablet, iPad, mobile, iPhone). Interestingly, the study also found that those who did use a mobile device lived mostly in urban areas. The south, including London, had a total usage of 14.6 percent, topped only by Northern Ireland with 15.3 percent. Of those mobile-device users, most are well-educated, with A-levels, degrees, postgraduate and PhDs. To access the entire survey, click here

The Daily

Subscribe

Programming

The first College Football Playoff rankings will be exclusively revealed on ESPN on Nov 24 at 7pm. — HBO Max picked up the six-part documentary series “Inside the Life of Superstar Nicki Minaj.” –

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up