At The Olympics 08/24/12

A study conducted by Broadbandmart.com found that, of more than 740 U.K. participants, more than 41 percent watched one hour of coverage on a daily basis, another 42 percent watched between two and four hours, and the remainder watched more than five hours of the 2012 London Summer Olympic content each day. Surprisingly, only 12 percent said they had watched the Games on a mobile device (tablet, iPad, mobile, iPhone). Interestingly, the study also found that those who did use a mobile device lived mostly in urban areas. The south, including London, had a total usage of 14.6 percent, topped only by Northern Ireland with 15.3 percent. Of those mobile-device users, most are well-educated, with A-levels, degrees, postgraduate and PhDs. To access the entire survey, click here