AT&T has announced it plans to begin its national roll out of 3G MicroCell beginning in mid April, with new markets activating in cities across the continental United States for the next several months. AT&T 3G MicroCell is a femtocell to support both 3G data and voice services.

3G MicroCell allows residential customers to route wireless phone calls and data connections (or sessions) across a home broadband connection. The solution is designed to benefit customers who live in homes that have coverage impediments that consistently interrupt wireless spectrum, such as dense wall and roof construction or unfavorable terrain.

Developed in conjunction with Cisco and in a public trial in select markets since September 2009, AT&T 3G MicroCell is available for a one-time cost of $149.99.  Consumers will be able to activate the device the same day it is purchased with self-install instructions.

Minutes used through the MicroCell affect only the account of the phone making the call. There is no requirement to purchase separate service for the 3G MicroCell.

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Tides of Change: AMC, NCTC on Meeting an Evolving Audience

During a panel on the last day of Advertising Week New York, AMC Networks Chief Commercial Officer Kim Kelleher and NCTC CEO Lou Borrelli discussed what each side of the content business is doing to address the demands of an evolving audience.

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