Customer management firm Amdocs, which counts pay-TV providers like Comcast, DISH and DirecTV as clients, entered into an agreement to acquire  privately-held Actix for around $120 million in cash, subject to customary closing conditions. The deal is expected to expand Amdocs’ customer experience portfolio further into the network domain to manage customer experience across both networks and IT, potentially allowing pay-TV providers to support sophisticated customer experience use cases and to modify and improve the experience of a specific customer or group of customers, the companies said. The Boards of Directors of Actix and Amdocs have approved the transaction, which is expected to be completed by the end of September.

With the acquisition of Actix, the software provider of mobile network optimization solutions, Amdocs will be expanding its CES (Customer Experience Systems) offering with geo-located network data that will drive a variety of optimization use cases. The deal seeks to enable service providers to save costs with improved automation and optimization of their existing networks, as well as when rolling out new network technologies, such as small cells.

“Together, Amdocs and Actix will continue to pioneer development in network optimization, enhancing our position as the leading provider of network-independent solutions in this area,” said Bill McHale, chief executive officer of Actix. “The combination of our assets, spanning network and IT, will offer service providers the most powerful customer experience driven network optimization solution available.” “With this acquisition, Amdocs will continue to lead the way in customer experience innovation,” said Rebecca Prudhomme, vice president of product and solutions marketing for Amdocs. “Linking network knowledge to customer insight, we will continue to deliver on the promise of our CES 9 portfolio to help service providers unleash the power of experience, while delivering operational efficiencies.”

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