Cable operators are increasingly putting their VOD assets into the advertising mix as candidates seek more ways to directly reach voters. Senate Republican hopeful Linda Lingle recently launched her own cable VOD channel LL2012 on Time Warner Cable, dedicated solely to her Senate race information and Hawaii-related issues. As for political VOD ad buys, MSOs are looking to take it further with telescoping.
Guest columnists Lisa Chang and Eric Hawkins discuss the industry changes that have influenced the CTHRA Talent Everywhere Symposium. Chang and Hawkins are co-chairs of the symposium, taking place Fri in Atlanta.