Beginning in Oct, new Showtime subs who submit 3 monthly cable or DBS bills, will receive a book of coupons good for 12 pints of Haagen-Dazs ice cream-a pint a month for a year. — G4 introduced an affiliate website (http://affiliate.g4tv.com) offering access to a variety of info services-the first 25 cable ops to register win a Sony PSP. Coinciding with CTAM Summit, G4 is also launching its first-ever local ad sales program.

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Domestic HBO, HBO Max Subs Take a Dip

HBO Max and HBO took a dip in the U.S. in 3Q21, falling by 1.8 million to 45.2 million subscribers.

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