Advertising/Marketing
By
| July 15, 2008
Comcast‘s partnership with Warner Bros ‘ feature film "The Dark Knight" features exclusive behind-the-scenes footage, mini-movies and trailers on the MSO’s VOD service. (For more details and some analysis, go to www.cablefaxcontentbusiness.comwww.cablefaxcontentbusiness.com). — Veoh.com has launched in beta a behavioral targeting system allowing marketers to connect with the site’s more than 28mln viewers based on video viewing passions and interests. The site’s content partners include MTVN and ESPN.