Advertising Campaign For a Single Program

“Game of Thrones” is not lacking in super fans. So naturally, HBO enlisted them to create buzz for its second season. Fans could participate in a bloody beheading with its “The King Can Do As He Likes” photo shoot, shareable on the GOT Facebook page. The net also created the GOT 140 contest, which challenged viewers to sum up the series’ story so far in 140 characters or less. That is, in a tweet. And then there was the Pledge Your Allegiance application, which let fans ally with one of the five warring families of Westeros, with members of the winning house receiving real GOT props and signed posters. A super fan’s dream? You bet.

 

To convey the show as the “Lockbuster Event of the Summer,” the net created promos with characters behaving like blockbuster movie stars—with explosions and car chases to boot.

 

A spoof on the epic war film “Apocalypse Now,” creative featured the show’s star Brian “Pigman” Quaca and Ted Nugent using familiar quotes and music from the movie.

 

Using the tagline “I don’t stand up. I stand out,” the net successfully portrayed its “Push Girls” as fierce, sexy and fun, while a pop-up dance stunt with a wheelchair dance crew garnered buzz and coverage in major news outlets.

 

For “Face Off’s” Season 3 premiere, Syfy spread its bold, appealing creative across myriad outlets: logos, social platforms like Syfy’s sync app, a 5-day countdown segment on Entertainment Tonight and even a takeover of a candy store.

 

History conveyed the family rivalry between the Hatfields and the McCoys is myriad ways, including a takeover of NYC’s Times Square Station and Grand Central Terminal. The McCoy’s creative took Grand Central, while Times Square was all Hatfields.