Sportsman Channel
Sportsman Channel took theming to a new level with its “United Sportsmen of America” campaign. Using its shows and talent as inspiration, the net created specific programming blocks. It’s all about anglers on Strike & Set Saturdays, while shooting enthusiasts are the focus on Lock and Load Mondays. To complement its promotional spots, the network created a super slick 16-page creative piece for various outdoor magazines featuring the various programming themes. It also focused on the generational aspect of the outdoor lifestyle, further uniting sportsmen who keep such traditions alive through passing the torch younger generations. The results? They set out to attract new shows and sponsors, and that they did.
Honorable Mentions

Cartoon Network 20th Birthday
Cartoon Network celebrated its 20th with a fabulous signature music video featuring original music and the channel’s most popular ‘toons.
Sprout/Brita Campaign
An animated spot enlists parents of preschoolers to join their tots in healthy habits, like drinking water for energy throughout the day—promoted by Michelle Obama’s “Let’s Move!” campaign.
Time Warner Cable Sports Launch
To generate interest in Time Warner Cable’s RSNs, the MSO galvanized super fans of the Lakers with Kobe Bryant’s recognizable mug—with billboards and promos in both English and Spanish.
TLC Summer Red Door Campaign
TLC’s Red Door Campaign created a vivid and memorable symbol of the network’s brand promise: to bring viewers into new, authentic worlds they would not have otherwise experienced.

The Daily


Disney’s Gary Marsh Goes His Own Way

After 33 years at Disney , Gary Marsh will step down as Disney Branded Television’s president and chief creative officer at the end of the year to start his own production company. He’ll have a warm

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