Advertising
By
| November 12, 2008
Don't expect any sympathy from cable ops, who are facing advertising slowdowns of their own, but TVB has downwardly revised its '09 forecast covering local broadcast TV's spot market–only the 2nd time in history it has done so. TVB's outlook for local spots fell to -4% to -8% from 2% to -1%, and for national spots to -11.5% to -15.5% from -2% to -5%. — Motorola and BlackArrow have devised a VOD server that's SCTE 130 compliant and allows for dynamic insertion of targeted ads at any point in on demand content.