ActiveVideo Networks will be demonstrating the ability of consumers to launch Web-based interactive content from EBIF prompts at The Cable Show in Washington, DC, next month.
During the April 1-3 show at the Washington Convention Center, ActiveVideo will show several EBIF applications designed to provide increased viewer engagement, including a portal-like programming experience with bonus materials that would extend the brand of popular shows and multi-tiered advertising microsites that showcase videos and products within a specific market.
In the ActiveVideo examples at The Cable Show, EBIF triggers embedded in linear TV shows or commercials enable telescoping into a programming or advertising microsite. Keyclicks on standard remote controls initiate local application overlays that enable viewers to navigate through several options, including links to show-related or advertising videos that are streamed from network servers and may themselves contain additional embedded triggers. At the same time, a scaled version of the broadcast stream can continue to be delivered, enabling the viewer to monitor the original programming channel.