ActiveVideo Networks will be demonstrating the ability of consumers to launch Web-based interactive content from EBIF prompts at The Cable Show in Washington, DC, next month.

During the April 1-3 show at the Washington Convention Center, ActiveVideo will show several EBIF applications designed to provide increased viewer engagement, including a portal-like programming experience with bonus materials that would extend the brand of popular shows and multi-tiered advertising microsites that showcase videos and products within a specific market.

In the ActiveVideo examples at The Cable Show, EBIF triggers embedded in linear TV shows or commercials enable telescoping into a programming or advertising microsite. Keyclicks on standard remote controls initiate local application overlays that enable viewers to navigate through several options, including links to show-related or advertising videos that are streamed from network servers and may themselves contain additional embedded triggers. At the same time, a scaled version of the broadcast stream can continue to be delivered, enabling the viewer to monitor the original programming channel.

The Daily


FCC Stands By Good Faith Forfeiture Numbers

The FCC reaffirmed its decision to impose a per-station penalty of $512,228 against 17 of the 18 broadcast stations that violated the Commission’s good faith standards by refusing to negotiate retrans

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.