Independently developed innovations that can increase user engagement at the television using existing cable infrastructure and set-top boxes are being showcased by ActiveVideo Networks at The Cable Show this week.

In booth 1423, ActiveVideo Networks is showing for the first time third-party applications that are designed to be quickly and easily be deployed by cable operators. Applications that will be demonstrated at the show include: monitoring and controlling any webcam from a standard cable set-top box; use of a viewer’s iPhone as an interactive TV search and navigational tool; and microblogging applications, such as Twitter and Facebook, on any digital set-top box.

All three applications were created independently of the ActiveVideo Networks content development team, using ActiveVideo’s Web-based content creation tools. None required any changes to the core ActiveVideo platform. The applications suggest how cable system operators and programmers can overcome CPE fragmentation by working with independent developers and in-house development groups to build applications that can be deployed to any digital set-top box.

The Daily

Subscribe

Ratings

In the same week it was reported MLB and ESPN are back in talks about the network staying on as a media partner, Sunday Night Baseball continued on a year of viewership improvements. Sunday’s Twins vs Tigers

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.