Independently developed innovations that can increase user engagement at the television using existing cable infrastructure and set-top boxes are being showcased by ActiveVideo Networks at The Cable Show this week.
In booth 1423, ActiveVideo Networks is showing for the first time third-party applications that are designed to be quickly and easily be deployed by cable operators. Applications that will be demonstrated at the show include: monitoring and controlling any webcam from a standard cable set-top box; use of a viewer’s iPhone as an interactive TV search and navigational tool; and microblogging applications, such as Twitter and Facebook, on any digital set-top box.
All three applications were created independently of the ActiveVideo Networks content development team, using ActiveVideo’s Web-based content creation tools. None required any changes to the core ActiveVideo platform. The applications suggest how cable system operators and programmers can overcome CPE fragmentation by working with independent developers and in-house development groups to build applications that can be deployed to any digital set-top box.