ActiveVideo Networks today announced that measurement of audience viewing and usage habits from field deployments shows how ITV is finally generating new revenue for cable system operators and programmers.
 
The data, which has been collected from announced and unannounced ActiveVideo markets in the United States, indicates that reach, frequency and engagement are increasing at ActiveVideo-enabled TV sets, including previewing and upgrading to new levels of service; initiating and completing home shopping purchases; and laying the foundation for advertising opportunities through a pattern of consistent use.

Among the examples cited are:

• An increase in tier upgrades of 545 percent over traditional Web and telephone ordering since the launch of an interactive TV preview channel in late December

• Initiation of T-commerce sessions by approximately 10 percent of ActiveVideo-enabled households and increased sales totals since the initial system launch of home shopping in the fall of 2008

• An average ActiveVideo session length of 14.7 minutes, 359 percent more than the average online video view

• Usage on more than 47 percent of applicable set-top boxes across all ActiveVideo-enabled households during 2008

(ActiveVideo, booth 1423)

The Daily

Subscribe
Wednesday–December 11

Ferguson On Deck at FTC

Current Republican FTC Commissioner Andrew Ferguson was tapped by President-elect Trump to lead the agency. He would replace Lina Khan , whose stance on mergers and an attempt to ban non-competes rankled

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.