ActiveVideo Networks today announced that measurement of audience viewing and usage habits from field deployments shows how ITV is finally generating new revenue for cable system operators and programmers.
 
The data, which has been collected from announced and unannounced ActiveVideo markets in the United States, indicates that reach, frequency and engagement are increasing at ActiveVideo-enabled TV sets, including previewing and upgrading to new levels of service; initiating and completing home shopping purchases; and laying the foundation for advertising opportunities through a pattern of consistent use.

Among the examples cited are:

• An increase in tier upgrades of 545 percent over traditional Web and telephone ordering since the launch of an interactive TV preview channel in late December

• Initiation of T-commerce sessions by approximately 10 percent of ActiveVideo-enabled households and increased sales totals since the initial system launch of home shopping in the fall of 2008

• An average ActiveVideo session length of 14.7 minutes, 359 percent more than the average online video view

• Usage on more than 47 percent of applicable set-top boxes across all ActiveVideo-enabled households during 2008

(ActiveVideo, booth 1423)

The Daily

Subscribe

At the Commission

The FCC has rescheduled the Open Radio Access Network Solutions Showcase originally planned for June 29. Due to the large number of interested

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.