A recent ABI Research consumer survey of 1,005 consumers entitled “How Consumers Buy, Consume, and Manage Digital Content” revealed that about 32 percent of those surveyed are interested in watching Internet video on their TV – nearly double the number who expressed the same interest in a similar 2008 survey.

However, while interest in connected devices is growing and consumers are clearly intrigued by alternative sources for video content, in 2010 only 13 percent said they would consider canceling their pay-TV services and receiving video content just from the Internet, via over-the-air/terrestrial transmission, and/or rentals.

According to ABI Research practice director Jason Blackwell, “The alternatives to pay-TV – online services from Netflix, Hulu and the like – are decentralized and can be complicated to negotiate.”

ABI analyst Michael Inouye agreed, “Trying to fit all these individual pieces together to replicate what you get from pay-TV is often either too much work, or certain content is still missing. It’s partly the multiple content aggregators involved, but there may also be technological issues – insufficient bandwidth in the consumer’s online connection to cope with the demands of HD, for example.”

Analysis of the drivers and inhibitors of online media uptake suggests that consumer education and information will help foster consumer demand, especially among the less technically-savvy. User interfaces need to be simplified as far as possible, and paired with appropriate controllers or input devices. Finally, Wi-Fi , despite some lingering quality-of-service issues, remains the home media networking technology of choice for most consumers. Service providers will have to live with that preference.

The Daily

Subscribe

Big3, Verizon Team Up

Ice Cube’s three-on-three basketball league Big3 and Verizon are getting into the game together.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.