It’s now 2012. For some people reading this, that may be a shock. 2012? What the heck happened to 2011? It seems like it was just 2011. Time really does fly, doesn’t it? In fact, it’s supersonic. There may have been a lot of things that you didn’t get done in 2011. So how do you leverage your time and make sure that you’re using it as effectively as possible during 2012? Particularly in an industry that is asking us to do more with less, you need to put into practice the habit of thinking with short-, mid- and long- term views in mind.
What is short-term thinking? It’s thinking about the next 12 months on a strategic level. For example, you may already have goals and objectives for 2012, along with strategies for achieving those goals. Still, that’s only one part of the equation. You also need to have mid-term thinking.
Mid-term thinking involves plans and objectives for the next 18-24 months. I travel around the country and work with lots of people. Interestingly, 99.9% of these individuals have never thought about having plans and objectives for their next 18-24 months. Using mid-term thinking as a planning and strategy tool will put you way ahead of the average. In fact, it will help you to achieve extraordinary results. So, both short- and mid-term thinking are helpful. However, long-term thinking has the most impact. In my opinion, it separates the wheat from the chaff and the good from the great.
Long-term thinking is having plans and objectives for the next 3-5 years. Five years, you ask? You probably think I’m joking. I’m not. Five years gives you the ability to stretch your thinking and create a strategy around time and resources.
Practicing long-term thinking has some fantastic benefits:
  • It allows you to make better decisions: Ask yourself, “Is this aligned with my long-term goal?”
  • It’s motivating: “Yes, I want to work all these hours, because in five years, I’ll be the CEO.”
  • It gives you credibility, both professionally and personally: Consider this scenario: When someone asks you why you decided to do something, answering, “I don’t know, it seemed like a good idea,” probably isn’t going to do much for you. On the other hand, explaining your reason for doing something, such as saying, “This ties into my long term goal for my division of growing revenue 57% by 2017,” sounds a lot better. Do you see the difference?
  • It allows you to use resources wisely: “Do I need to buy this? Yes, this investment is going to help me reach my goal of ______.”
Take the time to sit down with a piece of paper, a journal, a laptop, a stone tablet or bark, and define short-, mid-, and long-term goal goals for every area of your life:
  • Professional/Career
  • Social
  • Financial
  • Spiritual
  • Family
  • Health
  • Personal Growth
Here is a list of questions to help guide you through the process:
  • Where do you want to be in five years, and why?
  • What are the resources which would—or could—help you get there?
  • What barriers stand in your way, and why?
  • How can you reduce or eliminate those barriers?
  • What do you still need to learn to reach this goal?
  • What are your resources for learning?
  • If achieved, what impact would this goal have on your life?
  • Why is that impact important?
  • What actions do you need to take in year 1?
  • What actions do you need to take in year 2?
  • What actions do you need to take in year 3?
  • What actions do you need to take in year 4?
  • What actions do you need to take in year 5?
  • How much time do you need to commit per month to achieve this goal?
  • What other resources do you need (money, people, etc.) in order to achieve this?
If you answer these questions and have a short-, mid-, and long-term plan for your life, you will be unstoppable. In five years, you’ll be . . . well, you tell me. I can tell you from experience that people who practice long-term thinking are not only remarkable, but remarkably successful.
(Shawn Doyle is the President of New Light Learning and Development ( a company specializing in Leadership Development. He has also authored 12 books on leadership sales and motivation. His latest book is Jumpstart Your Motivation. He can be reached at


The Daily


Mediacom, West Des Moines

As CFX previously reported, Mediacom and West Des Moines settled the provider’s lawsuit over the city’s construction of a $50 million conduit network. As such, the FCC on Wednesday dismissed a

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