Mike McCarley
Title: President of Golf Channel and NBC Golf Media
Number of Years in Cable: 3
Education: University of Arizona
Best Advice in 7 Words or Less: Listen More. Talk Less.

Why Him? High numbers typically elicit screams of anguish in golf; however, McCarley’s stunning run for the Golf Channel calls for cries of joy. A Tiger-sized crowd made it the most watched year ever for the network, and same goes for its mobile brethren, which teed off the year with its best quarter ever. McCarley also launched 24/7 streaming of Golf Channel in Q2, bringing live coverage of the 2013 NCAA National Championship to Golf Channel after a 10-year absence on television. He also negotiated for full coverage of the World Long Drive Championships, which used to be a tape-delay special on ESPN, and will debut coverage this fall. To boot, he also manages GolfNow, the largest tee time booking service in the world.

Beatles or The Rolling Stones? Rolling Stones

The one thing I’d do differently if I could go back to high school: Study more.

This is the hobby I’ve been itching to try, but haven’t found time: Cooking

My peers would be surprised to learn that I… stopped a bank robbery in progress.

Appetizer or dessert? Appetizer

I watch the majority of programming on this device: TV

I wish Congress would just… simply do what is best for the country.

Favorite business and/or motivational book? The Tipping Point ?

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Magna Ups Ad Spending Forecast

Local broadcast and cable TV is the only media sector that Magna projects will end 2021 with negative growth (down 4.7%). Total video spending, which includes digital video and OTT is expected to climb 11.4%

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