Why Them? Setting new ratings records for UP (formerly GMC TV) and bringing the network into over 62 million homes wasn’t enough for Humbard and Siegel. Joining forces with Magic Johnson Enterprises, the two also got a brand new network off the ground, ASPiRE. In less than nine months, 15 million subscribers had signed on to the uplifting network aimed at African-Americans. The pair also maintained deep involvement in the creation of ASPiRE’s first two original programs and monthly original movies for UP. Don’t expect things to slow down in the coming year. A major network rebranding, higher distribution target and larger slate of originals will keep both busy.
Title: President/CEO, UP TV
Number of Years in Cable: 30
Education: Every day
Best Advice in 7 Words or Less: Own the copyright and the consumer.
Title: Vice Chairman, UP and ASPiRE
Number of Years in Cable: 32 years in business
Education: BA, History and Art History, Washington University, St. Louis
Best Advice in 7 Words or Less: Keep doing something until you think it’s perfect.
Apple or Samsung? Eve was smart.
Beatles or The Rolling Stones? Gather no moss.
The one thing I’d do differently if I could go back to high school: Not fail Bible.
On a Saturday afternoon, you can find me… avoiding being found.
This is the hobby I’ve been itching to try, but haven’t found time: Studying time management.
My new year’s resolution for 2014 will be… to set goals, not make resolutions.
Appetizer or dessert? Finish strong
Film fest or music festival? Which one makes you move?
Favorite decade? 1920s
Most embarrassing moment? Finding out I was 99 out of 100 on a past CableFAX 100 list.
My favorite Cable Show memory: GMC TV Choir busting through the doors and walking through the hall singing.
Netflix or Hulu? Cable or satellite
The biggest lesson I learned from my kid(s) this year was… always have hope.
The day we get multiplatform measurement is the day I… atart making more money.
Dish I can make and that would impress a celebrity chef: An AT120 deal.
I wish Congress would just… obey the founding laws.
Favorite vacation spot? Wherever I am not working.
The biggest innovation in cable over the last year: Carrying YouTube movie channels.
Apple or Samsung? Apple
Beatles or The Rolling Stones? Beatles: I have seen them three times live. “The Ed Sullivan Show,” Forest Hills Tennis Stadium, Shea Stadium
Appetizer or dessert? Appetizer – Dozen clams on the half shell.
Film festival or music fest? Music festival: Warren Haynes Christmas Jam is Ashville, N.C., and Rothbury, Michigan, while it existed.
Favorite Decade: The ‘80s
Favorite airport: Atlanta’s Hartsfield
If I could tell my 21 year old self something it would be… (that was 1980)There’s this thing called the World Wide Web… it’s there for you, figure out how to use it.
I wish congress would just… all get fired or resign.
Best business or motivational book: Positioning: The Battle For Your Mind by Trout and Reis ?