EVP/GM, Centric

Viacom delivered strong Q3 financial results, in large part due to higher revenues at its media networks, including Centric. Under Baker’s leadership, Centric continues to post key growth in primetime and likely will stay the course with its new package of licensed sitcoms from Warner Bros. Domestic Television Distribution, including “The Fresh Prince of Bel Air,” “Family Matters,” “Martin” and “The Jamie Foxx Show.” Centric is also developing original programming, and has a growing role in the BET Experience with its own stage and talent. The recent business accomplishments he’s most proud of include the “successful launch of Centric, reviving the Soul Train Awards and brand, and honoring Don Cornelius in the 2012 show.”

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71% of TV Households Have Pay TV Service

Leichtman Research reports that 71% of TV households nationwide have some form of live pay TV service, though the percentage of households that have such a service (via cable, satellite, telco, or

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