Rob Kennedy

Title: President/Co-COO, C-SPAN

Years in Cable: 31

Education: University of Illinois, University of Chicago

Best Advice in 7 Words or Less: Follow the money.

Susan Swain

Title: President/Co-COO, C-SPAN

Years in Cable: 29

Education: BA, University of Scranton

Best Advice in 7 Words Or Less: Do your homework.

Why Them? Power duo Kennedy and Swain keep adding to C-SPAN’s all-important Web presence. C-SPAN’s online video library now contains 157,000-plus programs and will soon be available via an iPad app. Its newly redesigned home page makes it easier to navigate programming online and on the tube. C-SPAN’s redesigned Digital Bus continues to tour the country, partnering with local cable operators to provide a hands-on experience for teachers, students and the public to interact with C-SPAN content. The Bus is also adding original content for “American History TV,” its weekend history block on C-SPAN3. With new “Local Content Vehicles,” C-SPAN is also partnering with affiliates to produce book and history programming from communities nationwide.

Campaign 2012: Could anything be more vital to C-SPAN’s mission than the 2012 elections? The network is adding to its live coverage with such new tech as “LiveU” cameras that utilize wireless broadband for transmission.

Year Ahead: C-SPAN is converting all production to HD, slated for completion in 2012. We read an increase in hi-def distribution as a good sign.

Rob Kennedy

Biggest innovation in cable over the last year: I’m very excited about the potential of dynamic, IP-based navigation systems.

Favorite “going out” town: Philadelphia

Top 3 selections on my iPod: “I Fought The Law,” Green Day (great workout tune); “Work,” Jimmy Eat World; “1985,” Bowling For Soup

Favorite business and/or motivational book: Getting Things Done, David Allen

Sports team: Philadelphia Phillies

Favorite vacation spot: Outer Banks, N.C.Favorite iPad app: We’re working on an app for the C-SPAN Video Library; looks great and should be out by year-end.

Guilty TV pleasure: “The Middle”

How many companies have you worked for since college? 4; 3 in the cable industry. ?

The Daily


Football Ratings Bump

NFL Network returned to the Top 5 cable nets in prime last week thanks to “Thursday Night Football.”

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