Herb Scannell

Title: President, BBC Worldwide America

Years in Cable: 27

Education: Boston College

Why Him? BBC Worldwide America saw record primetime ratings this year among 25-54 year-olds, up 37% year on year. Ad sales climbed a stunning 40% across TV and digital despite the economy, The network is now in 70 homes, and BBC.com averages 58 million users a month, 21 million of them from North America. That’s not too shabby for Scannell’s first full year on the job. To boot, digital sales of BBC programs grew by 45.7% in the last financial year. The former Viacom exec is steering BBC America into its first original U.S. productions, with a raft of new shows slated for 2012.

World Party: BBC America’s airing of “Dancing with the Stars” continues to shine. This year the show twirled into four new markets: Armenia, South Korea, Indonesia and Vietnam bringing the total to 35 countries.

Year Ahead: Originals in the U.S. and ‘Dance’ fever around the globe bode well. ?

The Daily

Subscribe
Wednesday–December 11

Levin Reads Tea Leaves on Starlink’s Place in BEAD

New Street Research analyst and Brookings nonresident senior fellow Blair Levin has been peppered with all sorts of questions about Donald Trump’s second term as president.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.