Cyma Zarghami
Title: President, Nickelodeon
Number of Years in Cable: 28
Education: University of Vermont

Why Her? It’s not always fun and games on the playground—and no one knows that better than Zarghami. After dominating key kids demos for years, Nick took a tumble and ceded critical ratings (and revenue) to the House of Mouse last year, forcing a complete revamping of the network’s strategy from programming to delivery. This year may turn out to be the network’s most important ever. With a singular target of post-millennial kids, Nick recently unleashed the content-laden, short-attention-span-enabled Nick App plus a slate of new series with the focus on funny. While weeding out what’s not working, Zarghami is wisely elevating Nick’s best-known asset. Perennial hit SpongeBob has seen a revival of late with a short film contest, among other promos. ?

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