Why should operators support CIC-is there more than just a feel-good factor for them? We’re a great help to them in saying something really positive about their industry. Cable needs that positive story-and it’s a positive story in every community. Every community has a school system. It’s a no-brainer. But are companies seeing a bottom-line difference? Yes, there are companies who have really chosen to market this stuff and see if they can get it to influence the bottom line. Cox has been very successful with schools. Comcast is working more with after-school centers. Education is a multibillion-dollar business. There are certainly opportunities there. You released research recently about how cable improves classroom teaching and learning. Why is this the 1st time CIC has commissioned such a study? I think before I got here the focus was on penetration-on getting the schools wired and the content out there. Clearly, there was some frustration that we didn’t have any existing results… It was part of the evolutionary focus. Those results are beneficial to the whole industry.How does cable make educators understand that it wants to enhance the curriculum-not bombard students with marketing messages? I think cable does that by leading with the education message. Instead of, ‘We are the cable industry and therefore you’ll love this; the stuff is really good.’ We say that this technology and this particular type of content can make a real difference. That’s a fine line. Teachers are being sold stuff all the time. We have established that we have some educational integrity. Favorite Shakespearean quote? It’s from "Twelfth Night," Act 1, Scene 3, Sir Toby Belch: "these clothes are good enough to drink in;"

The Daily


ATSC Oh No: LG Exiting NEXTGEN TV a Sign of Larger Patent Issue

ATSC 3.0, or NEXTGEN TV, has been broadcast television’s next big thing for several years now, but it is becoming harder for device manufacturers to integrate the standard’s 4K tuners into their products

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Dec 6
2023 Most Powerful Women Awards Nomination close on September 8, 2023.
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact [email protected] for more information.