Linda Yaccarino
Title: President, Advertising Sales, NBCUniversal
Number of Years in Cable: 16
Education: BA, Telecommunications, Penn State

Why Her? A lot of eyes are on Yaccarino these days at NBCU. As her boss Steve Burke strives to return the NBC broadcast network to its former glory, Yaccarino stepped out for her first NBC Upfront this spring with trademark gusto. Known as a studied strategist and aggressive negotiator, Yaccarino is pushing a strategy to sell advertising across the Comcast-NBCU suite, and cable is a critical part of that dealmaking adventure. As viewer fragmentation continues to rise, centralizing sales across the company’s arsenal of networks—including E!, Bravo, Syfy—could prove to be more than merely a life vest; it could give rise to some new and very innovative business models. We’re watching. ?

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Comcast: We Can Do Better

With Comcast losing 199,000 domestic broadband customers in 1Q25 (about 50,000 below consensus) and churn rising slightly, the operator is launching a new go-to-market approach that will continue to evolve over the coming months as it works to provide more value to its customers with less friction.

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