Why Her? A lot of eyes are on Yaccarino these days at NBCU. As her boss Steve Burke strives to return the NBC broadcast network to its former glory, Yaccarino stepped out for her first NBC Upfront this spring with trademark gusto. Known as a studied strategist and aggressive negotiator, Yaccarino is pushing a strategy to sell advertising across the Comcast-NBCU suite, and cable is a critical part of that dealmaking adventure. As viewer fragmentation continues to rise, centralizing sales across the company’s arsenal of networks—including E!, Bravo, Syfy—could prove to be more than merely a life vest; it could give rise to some new and very innovative business models. We’re watching. ?
Title: President, Advertising Sales, NBCUniversal
Number of Years in Cable: 16
Education: BA, Telecommunications, Penn State