SVP, Networks/GM, Sony Movie Channel, Cine Sony Television and getTV

Having launched three cable channels this past year—the Spanish-language Cine Sony and two Canadian channels—Kalle has been busy growing awareness for the networks, adding new platforms and content delivery systems. Her oversight and influence is far reaching, across such properties as Sony Movie Channel, Cine Sony, Sony Pictures Television U.S. networks like 3net, GSN and FEARnet, and the company’s website and VOD services. Then there are boards she serves on such as Horror Entertainment, LLC; Game Show Network, LLC; and 3D Netco, LLC, in addition to boards in Canada. She is active in mentoring at WICT and NAMIC and is also a member of Sony Pictures Entertainment’s Spectrum Council, an executive committee dedicated to diversity and inclusion efforts, where she executes the company’s overall diversity strategy. “It is very important that in addition to performing the tasks of the job that the candidate is able to lead well and collaborate with others,” says Kalle.

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Spot Spending Returning, Shifting to OTT

After a rapid decline in spend, agencies and broadcasters are seeing rebounds in many spot spending categories.

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