Esther Weinberg

Your favorite TV shows are just a Tweet away…or at least they are if you live in Brazil. This week, Advertising Age reported that Brazil’s largest satellite provider, Sky, is testing a new way for subscribers to record their shows by using Twitter. With one simple Tweet, you connect to your home DVR to automatically record programs.

Twitter is touching the hearts, habits and heads of consumers making it a “must-have” resource. Even the Chief Marketing Officer of Xerox, in a recent blog post for The Harvard Business Review, extolled the leadership virtues of Twitter and its ability to create strong ties and connections.

4 Leadership Lessons You Can Learn From Twitter:

1.    You must have a social media presence to build your brand and its value. But, of course, correlate its Tweeting strategy with the vision of the company.
2.    Listen and engage in the conversation – Given the recent security breaches of Twitter (famously, of course, the hacking of AP’s account), Twitter just announced a new 2-step login procedure. It heard, reacted and responded to the jokes and criticism alike.

3.    Foster collaboration – Encourage the collaboration, retweet key improvements and provide positive feedback on innovative ideas.

4.    Tune in to the Feedback – Connecting through social media is a fast-tracked way of speeding innovation – you get instant feedback on what your audience is thinking and feeling. After all, Twitter’s CEO calls his medium the “second screen.” TV viewers watch it on the big screen and then Tweet about it on a smaller screen. 

The game changer today is to be a bit more Twitter-like: Fast, furious and willing to fail. Ask yourself: What soundbites do my stakeholders, clients, employees and vendors need to know to learn and thrive?  

Follow me on Twitter @EstherWeinberg for updates on leadership, excellence, and creating compelling teams and cultures.

(Esther Weinberg is a leadership expert and a cable veteran with a 20-year track record in the industry. She currently creates breakthrough strategies for such companies as ESPN, Microsoft, Scripps Networks, NBCUniversal Cable, Turner Broadcasting Systems, Inc., Motorola, Headline News Network and MTV Networks, among others. She is the contributing author to the leadership book “Breaking Through” by Barbara Stanny. Esther is a Board Member of NAMIC-Southern California and a member of Women in Cable Telecommunications and the Cable and Telecommunications Human Resources Association. Sign up for her free leadership newsletter with valuable information at

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