Mobile operator 3 Italia has launched Italy’s first mobile TV subscription video-on-demand (SVOD) service, giving subscribers on-demand access to entire episodes of hit TV shows.

The SVOD service, called ‘TV: On Demand’, is fully managed and powered by On Demand Group, a SeaChange International company.

Leveraging On Demand Group’s numerous partner studios and programmer relationships and its mobile video technology platform, TV: On Demand will present a mobile viewing experience that correlates to television and broadband PC viewing.  It will enable subscribers to extend their enjoyment of complete programs while they’re on the go, away from their TV and broadband connections. Initial content details of the service will be released later.

On Demand Group provides 3 Italia and other customers with access to an integrated suite of services and technologies, including the Adrenalin video delivery platform and the VZ content management platform, to develop and manage on-demand services to any consumer platform.  On Demand Group today supplies telco, cable and mobile operators with movies, programs and promotions in English, French, German, Greek, Italian, Turkish and Arabic.

The Daily


SCTE Reveals Scholarship Winner

SCTE named Karen Zumwalt winner of the Catherine Oakes Memorial Leadership Scholarship for Women. Zumwalt, senior manager of network engineering at Charter , is a

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.