CableLabs recently hosted a week-long advanced advertising interop held in conjunction with the Society of Cable Telecommunications Engineers (SCTE) DVS/Working Group 5 and Canoe Ventures, in which cable and programming executives viewed demonstrations by 24 participating companies.

The companies showed interoperability for a variety of ad formats including interactivity (such as voting and polling and request for information), ad insertion in VOD, ad insertion in linear content, telescoping, and graphic overlays on VOD content. Some of the formats were enhanced with addressable advertising that meets the Advanced Advertising 1.0 Specification released earlier this year by CableLabs and Canoe Ventures.

Companies that participated in the Interop included: Alcatel-Lucent, ARRIS, Avail-TVN, BigBand Networks, BlackArrow, Cisco Systems, Concurrent Computer Corporation, Ensequence, FourthWall Media, Motorola, NBC Universal, NDS, Nielsen Claritas, OpenTV, RGB Networks, SeaChange, Sigma Systems, Softel, Strategy and Technology, Tandberg Television, ThinkAnalytics, ThisTechnology, UniSoft and Visible World.

Guests included representatives from BendBroadband, Cable Europe Labs, Cablevision, Canoe Ventures, Comcast, Comcast Spotlight, Cox, Disney/ESPN, Harris Broadcast Communications, NBC Universal, NCTA, Starz, Texscan, Time Warner Cable and Turner.

The suppliers’ products included ad campaign managers, ad decision services, content information systems, placement opportunity systems, subscriber information systems, Enhanced TV (ETC) streamers, EBIF user agents and ad splicers.

The Daily

Subscribe

People

CommScope chief legal officer and secretary Burk Wyatt is retiring on June 1 after more than 25 years at the company. Justin Choi will succeed him as chief legal officer

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.