Steve Koonin

Title: President, Turner Entertainment Networks
Years in Cable: 11
Education: U. of Georgia

Why Him? Koonin commandeers a diverse portfolio of some of the biggest and best-known cable properties. TNT’s launch of the summer’s No. 1 new hit “Falling Skies” was global via an alliance with Turner Broadcasting System International. Koonin also gets a share of credit for signing Conan O’Brien to TBS for late nights in late 2010; while record-setting truTV continues to grow its fan base as a top 10 cabler in primetime men 18-49. Koonin also worked with Turner Sports and CBS in bringing the NCAA Division I Men’s Basketball Championship to TNT, TBS and truTV.

Getting The Message Out: Demonstrating commitment to TV Everywhere, Turner launched an ad campaign on TNT and TBS in September, utilizing network celebs like Conan O’Brien to explain how it works.

Year Ahead: Koonin is hot for TV Everywhere, and will continue introducing it to TNT, TBS, truTV and TCM viewers. He is also a savvy player in building audience via social media and will continue to oversee growth on the four networks, including new additions in unscripted programming for TNT and TBS. ?

The Daily


Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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