Corporate President
Rentrak

Hetzel looks into her wellresearched crystal ball to gauge where the industry is going as Rentrak measures movie and TV content on an ever-growing number of devices and platforms. That has led her to launch Rentrak’s video-on-demand business. She calls VOD “a tremendous new revenue stream available to the industry.” Hetzel has also expanded Rentrak’s set-top box-based television measuring business.

The Daily

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Wednesday–April 30

Going ‘Round and Round’

Commentary by Steve Effros There’s an old saying, credited to Philosopher George Santayana: “those who cannot remember the past are condemned to repeat it.” There appear to be many folks, these days, who

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