When FOX Hispanic Media hits the road for its four-city upfront tour starting in April, it’s also launching a new ad sales unit called Conexiones. Its goal is to focus beyond linear TV ad buys by also offering cross-platform solutions, consumer insights and analytics and content partnerships for advertisers.

 
Given that content is distributed, consumed and utilized differently in the marketplace, a new strategic direction was called for, according to comments from Tom Maney, Executive Vice President, Advertising Sales, FOX Hispanic Media. “We are launching Conexiones as a commitment to provide our clients with a truly seamless approach across various FHM platforms, and offer them multi-tiered campaigns from one single sales force,” he said in a release.
 
FHM will be hitting up Miami, Chicago, Los Angeles and New York, and an interactive scavenger hunt will be offered for advertisers again this year. Networks showcased include FOX Deportes, Nat Geo Mundo, FOX Life and MundoFox. The latter network will get a special event in New York City on May 14. “We want to thank our partners as we celebrate the success of MundoFox while giving them a preview of what’s to come in Broadcast Year 2015,” said Ibra Morales, newly appointed President of MundoFox.

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Pendulums Break

Commentary by Steve Effros In my last column I focused on the circular nature of the thinking surrounding telecom business plans. We go “round and round again” on such ideas as linear video broadcast

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