SeaChange International’s AdPulse On Demand solution for on-demand ad insertion is being tested using Comcast Media Center’s (CMC’s) video-on-demand content distribution platform, which reaches more than 35 million VOD-enabled households across the United States.

Sunflower Broadband, a Lawrence, KS-based cable operator and HealthiNation, a health video company, have agreed to participate in the initial field trials, which follow several months of lab testing at the CMC. Once field-testing has been completed, the solution will provide the CMC’s cable programming and MSO customers additional ad revenue and marketing opportunities that take full advantage of SCTE standards and CableLabs specifications.

“Sunflower Broadband has been successfully using dynamic VOD advertising for the past three years on its local content platform," said Rod Kutemeier, Sunflower’s GM, in a statement. "We’re excited to be a part of this test using a national on-demand platform, which we hope demonstrates that using this advanced technology enhances the business model for on-demand and makes our customers’ viewing experience more personalized and relevant.”

The Daily

Subscribe
Tuesday–May 13

ESPN Unveiling Just the Beginning of Modern DTC World

We continue to await the full rollout of what Charter is billing as its “seamless entertainment experience,” which includes the integration of DTC apps, but it’s clear the DTC world is changing.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.