Charter Deploys Ascent Media’s VOD Solution

Charter Communications has deployed Ascent Media’s digital content management solution “VOD Accelerator,” to manage video on demand content from its national technical facility in St. Louis, Mo., for its VOD markets, to provide a broader array of content choice as well as operational efficiencies from one central facility.

“This new centralized architecture simplifies the tracking of our digital assets and makes VOD delivery more efficient," said Doug Ike, VP of advanced video and applications engineering and development at Charter, in a prepared statement.

Charter has utilized Ascent Media’s metadata and tracking system for incoming VOD content across its network since 2005, but now, as part of the new centralized architecture, Charter will use the VOD Accelerator system to fully manage its VOD program offering. The heart of the solution is based on a digital asset management system originally developed for major movie studios to manage massive content libraries.

Traditional VOD architectures require all content and metadata activities to be separately managed in each market, creating increased costs and operational challenges. Ascent Media’s system also enables Charter to onboard and manage its local content by leveraging this national platform.