EVP, Marketing and On-Air Promotion
FX

Heard of all the cool shows on FX recently? Probably. And for that, you’ve largely got Gibbons to thank. She leads the creation of print and electronic marketing and ad campaigns for FX. As an added bonus, the team this year won its first Marketing Team of the Year Award from Promax/BDA Award. Another form of recognition came from the Gay & Lesbian Alliance Against Defamation (GLAAD), for FX’s marketing of LGBT-friendly programming, overseen by Gibbons.

The Daily

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The Name’s ESPN, Just ESPN

Forget ESPN Flagship, ESPN All Access or ESPN DTC. The name for ESPN’s forthcoming direct-to-consumer offering of its flagship channel is expected to just be called “ESPN.” Sources told CNBC that execs

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